Comments on: Why “Do What You Love” Is A Recipe for Web 2.0-Style Disruption http://www.annezelenka.com/2006/02/why-do-what-you-love-is-a-recipe-for-web-20-style-disruption a blog about the connected age Thu, 28 Aug 2008 18:41:42 +0000 http://wordpress.org/?v=2.5 By: Anne 2.0 » Content’s Divorce from Advertising http://www.annezelenka.com/2006/02/why-do-what-you-love-is-a-recipe-for-web-20-style-disruption#comment-140 Anne 2.0 » Content’s Divorce from Advertising Mon, 22 May 2006 23:46:38 +0000 http://www.annezelenka.com/testbed/2006/02/why-do-what-you-love-is-a-recipe-for-web-20-style-disruption#comment-140 [...] A while ago, I wrote about how content creators will work for free, or even pay to be able to get their creations in front of an audience who cares. But what I failed to realize at that point was that the key change with Web 2.0 (or Media 2.0, if you prefer) is not that content creators aren’t motivated by money and therefore will work for free, but that those creatives can now distribute their work without inter-media-ries. In the past, creative types have always worked for very little money: think of freelancers scraping together a living with feature article assignments or independent filmmakers maxing out their credit cards to make their first movie. In many or perhaps most creative fields it’s the same. The drive to create isn’t based on a desire for money. In the past people without the creative urge but with a drive for money have been able to skim off the cream from the work of creators. No longer. Now, content has filed for divorce from advertising. Irreconcilable differences. Content no longer needs advertising to get published and to get to the people who want to watch it, read it, and listen to it. With Tivo, I can watch my favorite shows sans commercials. With industry analyst blogs and news feeds from IT periodicals, I know the latest on technology without seeing a single Sun or Oracle sponsored magazine page. With a shopping suggestion site like Stylehive, I can figure out what to buy without clicking on a single ad. [...] […] A while ago, I wrote about how content creators will work for free, or even pay to be able to get their creations in front of an audience who cares. But what I failed to realize at that point was that the key change with Web 2.0 (or Media 2.0, if you prefer) is not that content creators aren’t motivated by money and therefore will work for free, but that those creatives can now distribute their work without inter-media-ries. In the past, creative types have always worked for very little money: think of freelancers scraping together a living with feature article assignments or independent filmmakers maxing out their credit cards to make their first movie. In many or perhaps most creative fields it’s the same. The drive to create isn’t based on a desire for money. In the past people without the creative urge but with a drive for money have been able to skim off the cream from the work of creators. No longer. Now, content has filed for divorce from advertising. Irreconcilable differences. Content no longer needs advertising to get published and to get to the people who want to watch it, read it, and listen to it. With Tivo, I can watch my favorite shows sans commercials. With industry analyst blogs and news feeds from IT periodicals, I know the latest on technology without seeing a single Sun or Oracle sponsored magazine page. With a shopping suggestion site like Stylehive, I can figure out what to buy without clicking on a single ad. […]

]]> By: hash http://www.annezelenka.com/2006/02/why-do-what-you-love-is-a-recipe-for-web-20-style-disruption#comment-139 hash Sun, 19 Mar 2006 21:28:05 +0000 http://www.annezelenka.com/testbed/2006/02/why-do-what-you-love-is-a-recipe-for-web-20-style-disruption#comment-139 Very very true. The trick is to find something that you love to do, but that you can still make money on in the initial stages. Or, maybe do something on the side to pay the bills while you spend most of the time on what you love? Anyway, great post and links. Very very true. The trick is to find something that you love to do, but that you can still make money on in the initial stages. Or, maybe do something on the side to pay the bills while you spend most of the time on what you love?

Anyway, great post and links.

]]> By: irina http://www.annezelenka.com/2006/02/why-do-what-you-love-is-a-recipe-for-web-20-style-disruption#comment-138 irina Wed, 08 Feb 2006 16:23:30 +0000 http://www.annezelenka.com/testbed/2006/02/why-do-what-you-love-is-a-recipe-for-web-20-style-disruption#comment-138 this is so much of what ive been thinking about lately. i'm so glad i'm not the only one. and mary is happy. i just saw her this week! this is so much of what ive been thinking about lately. i’m so glad i’m not the only one. and mary is happy. i just saw her this week!

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