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	<title>Comments on: Where Are The Women: A Marketing Problem with a Marketing Solution</title>
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	<link>http://www.annezelenka.com/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution</link>
	<description>a blog about the connected age</description>
	<pubDate>Sun, 23 Nov 2008 09:37:02 +0000</pubDate>
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		<title>By: Anne 2.0 &#187; Blog Archive &#187; Podcast Jam Days Four and Five</title>
		<link>http://www.annezelenka.com/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution#comment-524</link>
		<dc:creator>Anne 2.0 &#187; Blog Archive &#187; Podcast Jam Days Four and Five</dc:creator>
		<pubDate>Thu, 12 Oct 2006 20:01:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.annezelenka.com/testbed/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution#comment-524</guid>
		<description>[...] When I proposed podcast jam six weeks ago, I didn&#8217;t really know what I was getting myself into. This project has overrun my life and my hard drive. I have podcasts everywhere. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] When I proposed podcast jam six weeks ago, I didn&#8217;t really know what I was getting myself into. This project has overrun my life and my hard drive. I have podcasts everywhere. [&#8230;]</p>
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		<title>By: Digital Common Sense &#187; Doing My Part - Office 2,0 podcast Jam</title>
		<link>http://www.annezelenka.com/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution#comment-501</link>
		<dc:creator>Digital Common Sense &#187; Doing My Part - Office 2,0 podcast Jam</dc:creator>
		<pubDate>Wed, 13 Sep 2006 02:20:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.annezelenka.com/testbed/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution#comment-501</guid>
		<description>[...] The whole Office 2.0 conference (which I confess isn&#8217;t something on my radar in general) caught a lot of attention recently. A new friend, Ann Zelenka, took on the role of putting together an Office 2.0 Podcast Jam as a way of joining in. If you&#8217;ve never followed Anne, I encourage you to add her to your regular reading. Much of the time she posts links to noteworthy posts from others, with brief comments on why you should go read. But every now and the, she post something meat, substantial, and well worth investing some time to study. Where Are The Women: A Marketing Problem with a Marketing Solution is one such piece. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] The whole Office 2.0 conference (which I confess isn&#8217;t something on my radar in general) caught a lot of attention recently. A new friend, Ann Zelenka, took on the role of putting together an Office 2.0 Podcast Jam as a way of joining in. If you&#8217;ve never followed Anne, I encourage you to add her to your regular reading. Much of the time she posts links to noteworthy posts from others, with brief comments on why you should go read. But every now and the, she post something meat, substantial, and well worth investing some time to study. Where Are The Women: A Marketing Problem with a Marketing Solution is one such piece. [&#8230;]</p>
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		<title>By: Application Architecture for the Enterprise</title>
		<link>http://www.annezelenka.com/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution#comment-523</link>
		<dc:creator>Application Architecture for the Enterprise</dc:creator>
		<pubDate>Fri, 08 Sep 2006 13:46:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.annezelenka.com/testbed/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution#comment-523</guid>
		<description>&lt;strong&gt;Office 2.0 Podcast Jam is On&lt;/strong&gt;

It's official - the Office 2.0 Podcast Jam Is On! Anne tossed out the idea recently (you really need to read the full comment thread on that fantastic post) and the idea has got legs. She called my bluff and I'm in, along with a bunch of other blogge...</description>
		<content:encoded><![CDATA[<p><strong>Office 2.0 Podcast Jam is On</strong></p>
<p>It&#8217;s official - the Office 2.0 Podcast Jam Is On! Anne tossed out the idea recently (you really need to read the full comment thread on that fantastic post) and the idea has got legs. She called my bluff and I&#8217;m in, along with a bunch of other blogge&#8230;</p>
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		<title>By: Susan Scrupski</title>
		<link>http://www.annezelenka.com/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution#comment-500</link>
		<dc:creator>Susan Scrupski</dc:creator>
		<pubDate>Wed, 06 Sep 2006 17:57:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.annezelenka.com/testbed/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution#comment-500</guid>
		<description>Anne: I look forward to hearing from you on the podcast.

Elise: I loved the Get Deeply Geeky link!  Thanks so much for this.  Changed my whole perception of BlogHer. Susan.</description>
		<content:encoded><![CDATA[<p>Anne: I look forward to hearing from you on the podcast.</p>
<p>Elise: I loved the Get Deeply Geeky link!  Thanks so much for this.  Changed my whole perception of BlogHer. Susan.</p>
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		<title>By: Elisa Camahort</title>
		<link>http://www.annezelenka.com/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution#comment-522</link>
		<dc:creator>Elisa Camahort</dc:creator>
		<pubDate>Tue, 05 Sep 2006 19:13:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.annezelenka.com/testbed/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution#comment-522</guid>
		<description>Anne: Networking will never disappear as an important way that things happen. I never got a job that wasn't ultimately traced back to knowing someone somewhere...and this dates back to way before the days of LinkedIn and blogging as a living CV and social media and networking tools as enablers. These tools now expand the size and scope our networks can grow to, and we should use every such tool at our disposal. So I totally agree that the podcasts could be a terrific marketing tool for anyone hoping to get on the speaker circuit. When I put my traditional CV online finally it was wonderful to be able to link directly to articles I'd written, and even link to a video tutorial featuring me that my old company used to have on their web site. Yes, seeing or hearing someone speak could be a deal-sealer over merely the written word. And it's a way for people who don't have a ton of public speaking experience to create their own! Anne, I also agree that there are some great uses for the virtual arms of conferences...all the ones you mention. And see your point about the cake vs. the restaurant. I'm a big believer, as Kathy states above, in doing stuff. So, if you can get *excited* about a project whether it's cake-size or restaurant-size, that's the one you should do, because that's the one you'll end up doing well.

Amy: LOL. Probably. I have to say that in our post-conference survey the majority of folks who attended think it's cool to go through that little extra effort to communicate to the "outside world." But it did give me food for thought.

Susan: A BlogHer Tech is totally within the realm of possibility. We introduced our first sub-conference for early next year, BlogHer Business, due to exactly that kind of push/pull from the community. You should check out &lt;a href="http://blogher.org/node/8914" rel="nofollow"&gt;this post&lt;/a&gt; at BlogHer describing some of what happened during the Get Deeply Geeky session. I know names/emails were collected and future actions discussed. If nothing else I know I'll be on the look-out for a tech programming "chair" for BlogHer '07. I am not geeky enough.</description>
		<content:encoded><![CDATA[<p>Anne: Networking will never disappear as an important way that things happen. I never got a job that wasn&#8217;t ultimately traced back to knowing someone somewhere&#8230;and this dates back to way before the days of LinkedIn and blogging as a living CV and social media and networking tools as enablers. These tools now expand the size and scope our networks can grow to, and we should use every such tool at our disposal. So I totally agree that the podcasts could be a terrific marketing tool for anyone hoping to get on the speaker circuit. When I put my traditional CV online finally it was wonderful to be able to link directly to articles I&#8217;d written, and even link to a video tutorial featuring me that my old company used to have on their web site. Yes, seeing or hearing someone speak could be a deal-sealer over merely the written word. And it&#8217;s a way for people who don&#8217;t have a ton of public speaking experience to create their own! Anne, I also agree that there are some great uses for the virtual arms of conferences&#8230;all the ones you mention. And see your point about the cake vs. the restaurant. I&#8217;m a big believer, as Kathy states above, in doing stuff. So, if you can get *excited* about a project whether it&#8217;s cake-size or restaurant-size, that&#8217;s the one you should do, because that&#8217;s the one you&#8217;ll end up doing well.</p>
<p>Amy: LOL. Probably. I have to say that in our post-conference survey the majority of folks who attended think it&#8217;s cool to go through that little extra effort to communicate to the &#8220;outside world.&#8221; But it did give me food for thought.</p>
<p>Susan: A BlogHer Tech is totally within the realm of possibility. We introduced our first sub-conference for early next year, BlogHer Business, due to exactly that kind of push/pull from the community. You should check out <a href="http://blogher.org/node/8914" rel="nofollow">this post</a> at BlogHer describing some of what happened during the Get Deeply Geeky session. I know names/emails were collected and future actions discussed. If nothing else I know I&#8217;ll be on the look-out for a tech programming &#8220;chair&#8221; for BlogHer &#8216;07. I am not geeky enough.</p>
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		<title>By: Anne</title>
		<link>http://www.annezelenka.com/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution#comment-499</link>
		<dc:creator>Anne</dc:creator>
		<pubDate>Tue, 05 Sep 2006 18:49:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.annezelenka.com/testbed/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution#comment-499</guid>
		<description>Susan, how great to get your comment. I saw your name pop up on the list of speakers, checked out your blog, and immediately subscribed. We seem to have similar interests in technology.

I agree--there's tons of energy these days around Enterprise 2.0 and Office 2.0. I don't think I'll make it to the Office 2.0 conference in person, but I'll definitely check for a recording of your presentation. Maybe you can do a quick preview podcast of it... I'm going to be announcing more information about the podcast project this week, and I'll be in touch with you about whether you might want to participate.

"Brilliant ideas can't be stifled or silenced by old-school discrimation and old-boy networks." Right on! Let's get some brilliant ideas out there.</description>
		<content:encoded><![CDATA[<p>Susan, how great to get your comment. I saw your name pop up on the list of speakers, checked out your blog, and immediately subscribed. We seem to have similar interests in technology.</p>
<p>I agree&#8211;there&#8217;s tons of energy these days around Enterprise 2.0 and Office 2.0. I don&#8217;t think I&#8217;ll make it to the Office 2.0 conference in person, but I&#8217;ll definitely check for a recording of your presentation. Maybe you can do a quick preview podcast of it&#8230; I&#8217;m going to be announcing more information about the podcast project this week, and I&#8217;ll be in touch with you about whether you might want to participate.</p>
<p>&#8220;Brilliant ideas can&#8217;t be stifled or silenced by old-school discrimation and old-boy networks.&#8221; Right on! Let&#8217;s get some brilliant ideas out there.</p>
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		<title>By: Susan Scrupski</title>
		<link>http://www.annezelenka.com/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution#comment-521</link>
		<dc:creator>Susan Scrupski</dc:creator>
		<pubDate>Tue, 05 Sep 2006 15:00:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.annezelenka.com/testbed/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution#comment-521</guid>
		<description>Hi Anne.  I am one of the rare female specimans speaking at Office 2.0.  Your credentials far outweigh mine for a speaking opportunity. I got in because, yes, I knew someone and  I asked...!  I also pulled the gender card (true confessions) early on when I realized only one woman was on the agenda.

I could not agree with you and everyone commenting here more.  In this hard-core niche tech sector, I rarely see a woman represented or hear a woman's voice.  We are living in the Age of Hilary and/or Ann Coulter (pick your poison).  We are not shrinking violets.  Speak up.  Be heard. I took a snipe (and who-am-i to do such-a-thing?) recently at a well-respected blogger for a sexist post that I thought would ex-communicate me from the male-dominated church that is leading this crusade.  He took it in stride.

As far as Office 2.0, a recurring theme in these comments is "fun."  There is an energy about Office 2.0 that attracted me to it.  There is something really interesting going on relative to Enterprise 2.0 as an emerging idea.  Let's not let the gender bias issue distract us.  They're men; they make mistakes. :-)  Let's go to Office 2.0 and learn something.  It will be fun. And if we have something valuable to contribute, let's publish it or podcast it or vlog it or...? That's what this conference is all about.  Brilliant ideas can't be stifled or silenced by old-school discrimination and old-boy networks.  Web 2.0 is an equal opportunity publisher.

In the meantime, I vote for a BlogHer dedicated exclusively to women in tech. Anyone in?</description>
		<content:encoded><![CDATA[<p>Hi Anne.  I am one of the rare female specimans speaking at Office 2.0.  Your credentials far outweigh mine for a speaking opportunity. I got in because, yes, I knew someone and  I asked&#8230;!  I also pulled the gender card (true confessions) early on when I realized only one woman was on the agenda.</p>
<p>I could not agree with you and everyone commenting here more.  In this hard-core niche tech sector, I rarely see a woman represented or hear a woman&#8217;s voice.  We are living in the Age of Hilary and/or Ann Coulter (pick your poison).  We are not shrinking violets.  Speak up.  Be heard. I took a snipe (and who-am-i to do such-a-thing?) recently at a well-respected blogger for a sexist post that I thought would ex-communicate me from the male-dominated church that is leading this crusade.  He took it in stride.</p>
<p>As far as Office 2.0, a recurring theme in these comments is &#8220;fun.&#8221;  There is an energy about Office 2.0 that attracted me to it.  There is something really interesting going on relative to Enterprise 2.0 as an emerging idea.  Let&#8217;s not let the gender bias issue distract us.  They&#8217;re men; they make mistakes. <img src='http://www.annezelenka.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  Let&#8217;s go to Office 2.0 and learn something.  It will be fun. And if we have something valuable to contribute, let&#8217;s publish it or podcast it or vlog it or&#8230;? That&#8217;s what this conference is all about.  Brilliant ideas can&#8217;t be stifled or silenced by old-school discrimination and old-boy networks.  Web 2.0 is an equal opportunity publisher.</p>
<p>In the meantime, I vote for a BlogHer dedicated exclusively to women in tech. Anyone in?</p>
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		<title>By: Amy Bellinger</title>
		<link>http://www.annezelenka.com/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution#comment-520</link>
		<dc:creator>Amy Bellinger</dc:creator>
		<pubDate>Tue, 05 Sep 2006 13:27:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.annezelenka.com/testbed/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution#comment-520</guid>
		<description>Nooooooo! Elisa, doubting the need for virtual modes is just a phase you're going through -- right? ;-)</description>
		<content:encoded><![CDATA[<p>Nooooooo! Elisa, doubting the need for virtual modes is just a phase you&#8217;re going through &#8212; right? <img src='http://www.annezelenka.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /></p>
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		<title>By: Anne</title>
		<link>http://www.annezelenka.com/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution#comment-519</link>
		<dc:creator>Anne</dc:creator>
		<pubDate>Mon, 04 Sep 2006 19:30:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.annezelenka.com/testbed/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution#comment-519</guid>
		<description>Elisa, wow, thanks for your detailed comments. You provide such a valuable perspective.

Admittedly, I simplified the tactics under use today and left out some very important ones. I agree with you that a multi-pronged approach is necessary. Yes, let's get more networking happening. But speaker lists and introductions only go so far.

I think potential speakers need lots of opportunities for exposing their work and ideas to conference organizers. Lists of speakers are good. Friends of friends/associates of associates are good. Both would be improved with heightened visibility of the potential speakers along with lots of opportunity to practice and promote their speaking skills along the way. Imagine that you mention Person X as a speaker for someone's conference. Maybe they've come across her work in a different context... perhaps at a podcast jam? It adds to the likelihood they'll contact her. It also means they may have heard her express her ideas verbally instead of just in writing. Okay, podcasts aren't in-person speaking engagements. Still, it's something beyond a blog post.

You make good points about the disadvantages of tying this to a specific event. I think there are huge disadvantages to doing so, but also huge advantages. Here are my initial thoughts on your two points:

1. The idea that extending the conference's reach to virtual participants takes away from the event itself. That may be so. There are many cases where the virtual version of something decreases the value of the in-person version. That may be because eventually the virtual version will drive out the in-person version, or at least many instances of it. There's no doubt that we have a little bubble in 2.0 conferences (I don't include BlogHer in that group). If people find their needs for networking, promoting themselves and their products, learning new things, etc. are better served with more virtual options and fewer in-person ones, that seems like a natural evolution.

However, I bet that extending the reach of some conferences virtually also has benefits. People might decide to come in person the next year after experiencing it online. It spreads the reach of the sponsors. It gives more attention to speakers. And so forth.

2. On the limitations of having it coincident in time and topic with an in-person tech conference. Limiting this initial experiment in scope and time has benefits--it's easier to put together, we can get fast feedback, it makes it of interest to the actual conference attendees and sponsors and speakers so there is a specific population it's targeted to.

It's like the difference between baking a cake and opening a restaurant to me. I don't want to open a restaurant but I can do the work to bake a cake, see how it tastes. It tastes good? Hmm, what more can I do with this idea, this recipe. It tastes really really bad, it fell, it looks horrible? Throw it out and move on.

I also find this Office 2.0 topic personally and professionally fascinating. I like the thought of being a part of it, but virtually. I want the conversation to be relevant, timely, controversial, fun. I think I can get more of that by doing it at the same time as the conference.

Anyway, thanks again for the thought-provoking comments. I don't mind comments that look like posts; that usually means they're really meaty.</description>
		<content:encoded><![CDATA[<p>Elisa, wow, thanks for your detailed comments. You provide such a valuable perspective.</p>
<p>Admittedly, I simplified the tactics under use today and left out some very important ones. I agree with you that a multi-pronged approach is necessary. Yes, let&#8217;s get more networking happening. But speaker lists and introductions only go so far.</p>
<p>I think potential speakers need lots of opportunities for exposing their work and ideas to conference organizers. Lists of speakers are good. Friends of friends/associates of associates are good. Both would be improved with heightened visibility of the potential speakers along with lots of opportunity to practice and promote their speaking skills along the way. Imagine that you mention Person X as a speaker for someone&#8217;s conference. Maybe they&#8217;ve come across her work in a different context&#8230; perhaps at a podcast jam? It adds to the likelihood they&#8217;ll contact her. It also means they may have heard her express her ideas verbally instead of just in writing. Okay, podcasts aren&#8217;t in-person speaking engagements. Still, it&#8217;s something beyond a blog post.</p>
<p>You make good points about the disadvantages of tying this to a specific event. I think there are huge disadvantages to doing so, but also huge advantages. Here are my initial thoughts on your two points:</p>
<p>1. The idea that extending the conference&#8217;s reach to virtual participants takes away from the event itself. That may be so. There are many cases where the virtual version of something decreases the value of the in-person version. That may be because eventually the virtual version will drive out the in-person version, or at least many instances of it. There&#8217;s no doubt that we have a little bubble in 2.0 conferences (I don&#8217;t include BlogHer in that group). If people find their needs for networking, promoting themselves and their products, learning new things, etc. are better served with more virtual options and fewer in-person ones, that seems like a natural evolution.</p>
<p>However, I bet that extending the reach of some conferences virtually also has benefits. People might decide to come in person the next year after experiencing it online. It spreads the reach of the sponsors. It gives more attention to speakers. And so forth.</p>
<p>2. On the limitations of having it coincident in time and topic with an in-person tech conference. Limiting this initial experiment in scope and time has benefits&#8211;it&#8217;s easier to put together, we can get fast feedback, it makes it of interest to the actual conference attendees and sponsors and speakers so there is a specific population it&#8217;s targeted to.</p>
<p>It&#8217;s like the difference between baking a cake and opening a restaurant to me. I don&#8217;t want to open a restaurant but I can do the work to bake a cake, see how it tastes. It tastes good? Hmm, what more can I do with this idea, this recipe. It tastes really really bad, it fell, it looks horrible? Throw it out and move on.</p>
<p>I also find this Office 2.0 topic personally and professionally fascinating. I like the thought of being a part of it, but virtually. I want the conversation to be relevant, timely, controversial, fun. I think I can get more of that by doing it at the same time as the conference.</p>
<p>Anyway, thanks again for the thought-provoking comments. I don&#8217;t mind comments that look like posts; that usually means they&#8217;re really meaty.</p>
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		<title>By: Anne</title>
		<link>http://www.annezelenka.com/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution#comment-518</link>
		<dc:creator>Anne</dc:creator>
		<pubDate>Mon, 04 Sep 2006 19:11:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.annezelenka.com/testbed/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution#comment-518</guid>
		<description>Amy: I'm so excited about what you're doing. We will definitely have to share ideas on this topic. Thanks for providing links to what you've already done.

Kathy: Excellent! Look forward to hearing more from you.

Scott: I'm totally up for an interview... provided we can edit out the retching sounds ;-)</description>
		<content:encoded><![CDATA[<p>Amy: I&#8217;m so excited about what you&#8217;re doing. We will definitely have to share ideas on this topic. Thanks for providing links to what you&#8217;ve already done.</p>
<p>Kathy: Excellent! Look forward to hearing more from you.</p>
<p>Scott: I&#8217;m totally up for an interview&#8230; provided we can edit out the retching sounds <img src='http://www.annezelenka.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /></p>
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