Multi-Faceted You

My most marked-up book of recent has been Six Degrees: The Science of a Connected Age by Duncan Watts. Among the many insights I found:

  • Some communities can be too clustered, leading to stagnation, where no new ideas can percolate. That happens when every person is so connected that whatever they hear about matters very little to them. Imagine you have 10 friends and someone says, “this is great!” you pay attention, right? But if you have 1,000 friends and one says the same thing, you don’t pay much attention. I think this has happened in tech blogging. We are jaded, stagnant, overconnected.
  • Problem solving under uncertainty and ambiguity requires ad hoc social networks. I wrote about this already; the basic idea is that when we are doing problem-solving (and perhaps more important, problem finding) under uncertainty we need to use our social networks to search. And we need social networks that connect us with people like ourselves… see below.
  • Multi-dimensional identity makes our world small. What I want to write about tonight in the few minutes before I go make Braised Chicken with Mushrooms and Oven-Baked Polenta: we cluster with people who are like us (homophily) but we still live in a small world, because we each have many different ways of being like other people.

Let me grab from Watts to move this forward:

As long as individuals are more likely to know other people like them (homophily), and — crucially — as long as they measure similarity along more than one social dimension, then not only will short paths exist between almost anyone almost anywhere, but also individuals with only local information about the network will be able to find them.

And now I’ll offer a few implications that I can go into in more detail later:

  • The niche vs. non-niche blogging question arises from our multi-dimensional, multi-faceted identities. I am interested in Web 2.0, enterprise software, mindfulness, cooking, new ways of working, gardening, painting, creativity, and so on. By engaging in non-niche blogging, I have a chance to bring together people and ideas who are otherwise very far apart.
  • Your multi-faceted identity is a source of breakthrough innovation and creativity (read Richard Ogle’s Smart World for more). Think about how things you’ve learned in one domain can be applied to another. That’s where bursts of insight can be found.
  • Now we are close to each other by reason of our multi-faceted identities and we can activate the links using social networks online. That’s why the connected age is so different from the knowledge age. The knowledge age might have been about thorough grounding in one field. The connected age is about the links between the fields. And you can put those links to use.

As I reach out to people who are like me in different ways: people who live in Denver and share with me an interest in mindfulness, people who care about creativity and earning right livelihood from that creativity, people who want to work and be parents at the same time, people who want to see enterprise software take on the values of the social web, and on and on…

I am inspired by what we might do together.

4 Comments

  1. Christopher Mahan
    Posted August 16, 2007 at 11:20 am | Permalink

    A really insightful post again Anne. There is strength in diversity.

  2. Posted August 17, 2007 at 10:33 am | Permalink

    Is Lijit a viable approach to this, I wonder? Though I’m a teeny bit sceptical as to it’s efficacy in a lot of ways. I do concur with your overall thoughts about non-niche blogging, however. Something I’ll be considering in my upcoming week off from the net is whether to bring the different strands of my blogging life together in one place or not - managing seperate family and industry focused blogs is getting very wearing…

  3. Posted August 18, 2007 at 3:36 pm | Permalink

    I recently started a blog that is also an eclectic mix of the things I am interested in and know about. I had difficulty in the past keeping up posts on a single subject and those blogs eventually folded. This multi-faceted, non-niche perspective suits me much better. It is nice to know that I am not alone in this perspective.

  4. Posted August 27, 2007 at 7:22 am | Permalink

    Great post, Anne. I think that “People Like Me” is a killer feature, and will be increasingly important over time, as we model more and more of our diverse selves online. Thanks for the pointer to Watts’ book…I was aware of his other work but didn’t know that this book wasn’t only about Kevin Bacon. :)

One Trackback

  1. By Ingenieous' Blog on September 6, 2007 at 1:48 pm

    The Connected Age and the Fragmented Audience

    I like to flatter myself and think I have a nice variety of interests. So do many others, and according to Ms Zelenka (whom I mentioned in the previous post), our non-niche blog content reflects our multi-faceted identities, which can help prevent comm…

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