Comments on: Making Meaning with Marketing: Lois Kelly’s Beyond Buzz http://www.annezelenka.com/2007/10/making-meaning-with-marketing-lois-kellys-beyond-buzz a blog about the connected age Fri, 29 Aug 2008 05:58:49 +0000 http://wordpress.org/?v=2.5 By: Sonia Simone http://www.annezelenka.com/2007/10/making-meaning-with-marketing-lois-kellys-beyond-buzz#comment-2100 Sonia Simone Wed, 14 Nov 2007 21:00:52 +0000 http://www.annezelenka.com/2007/10/making-meaning-with-marketing-lois-kellys-beyond-buzz#comment-2100 This reminds me a bit of SG's _All Marketers are Liars_, which I think is a fairly brilliant take on storytelling and persuasion. And also the great Joan Didion quote, "we tell ourselves stories in order to live." I have long believed that storytelling is the single thing (more than opposable thumbs, shared by opossums and koalas!) that makes us human beings and not another kind of critter. This reminds me a bit of SG’s _All Marketers are Liars_, which I think is a fairly brilliant take on storytelling and persuasion. And also the great Joan Didion quote, “we tell ourselves stories in order to live.”

I have long believed that storytelling is the single thing (more than opposable thumbs, shared by opossums and koalas!) that makes us human beings and not another kind of critter.

]]> By: Lois Kelly http://www.annezelenka.com/2007/10/making-meaning-with-marketing-lois-kellys-beyond-buzz#comment-1978 Lois Kelly Fri, 02 Nov 2007 00:40:32 +0000 http://www.annezelenka.com/2007/10/making-meaning-with-marketing-lois-kellys-beyond-buzz#comment-1978 Hi Anne, Thanks so much for the kind words! (And the slow cooker recipes on your other blog.) Lois Hi Anne,
Thanks so much for the kind words! (And the slow cooker recipes on your other blog.)
Lois

]]> By: Christopher Mahan http://www.annezelenka.com/2007/10/making-meaning-with-marketing-lois-kellys-beyond-buzz#comment-1965 Christopher Mahan Tue, 30 Oct 2007 23:55:53 +0000 http://www.annezelenka.com/2007/10/making-meaning-with-marketing-lois-kellys-beyond-buzz#comment-1965 My wife says: Tell the point. Then, when the listener asks you to elaborate, tell the story that illustrate the point. The key is to get to the point immediately, so that the listener has the power to ask you whether they want you to elaborate. It also gets the point out of the way, so the story doesn't have to rehash it. She's a Japanese-English interpreter/translator. My wife says: Tell the point. Then, when the listener asks you to elaborate, tell the story that illustrate the point.

The key is to get to the point immediately, so that the listener has the power to ask you whether they want you to elaborate. It also gets the point out of the way, so the story doesn’t have to rehash it.

She’s a Japanese-English interpreter/translator.

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