After reading The Nine Best Story Lines for Marketing, I knew I had to read Lois Kelly’s Beyond Buzz: The Next Generation of Word-of-Mouth Marketing. It didn’t disappoint.
Kelly suggests that to succeed with marketing in this millennium you need to “make meaning, not buzz.” Buzz lacks authenticity and truth. Meaning speaks to people’s need to […]
-
About Anne
Anne Truitt Zelenka is a writer, web technologist, and blogger. She is the author of Connect! A Guide to a New Way of Working. She writes about family cooking at The Everyday Cafe. Read more about Anne.
-
Subscribe
Categories
- Asides
- Blogging
- Books
- Browsers
- Career
- Coding
- Computing
- Conferences
- Connect
- Content Management
- CSS
- Delicious Links
- Economics
- Enterprise Software
- Etcetera
- Food & Wine
- Identity
- Innovation
- Marketing
- Media
- Mindfulness
- Open Source
- Parenting
- Personal
- Philosophy
- Productivity
- Psychology
- RSS
- Shopping
- Social Science
- Software Development
- Usability
- Web 2.0
- Web Design
- Web Development
- Women and Men
- Writing
- XML
