Category Archives: Shopping

Mindfully Engaging with Customers: Ethnography vs. Focus Groups

May 30, 2006 – 12:26 pm

Don’t count on mindless consumerism these days. We consumers have so many ways of figuring out what we need and getting it at a good price. When I want to buy some new gadget, I check reviews on CNET and ZDNet. Long before that, I’ve been made aware of the whole landscape of possibilities by […]

By Anne Z | Also posted in Mindfulness, Web 2.0 | Comments (3)

Content’s Divorce from Advertising

May 22, 2006 – 5:46 pm

Scott Karp of Publishing 2.0:

What if media isn’t a business anymore? What if it becomes like poetry — lot’s of people do it, but nobody ever expects to make any money from it.
I know, just because there aren’t obvious answers yet, doesn’t mean somebody won’t figure it out, but for the moment we all […]

By Anne Z | Also posted in Media | Comments (22)